Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business
If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, …
Search In Pics: Google Story Time, Not Evil Umbrellas & Google Japan View
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Japan’s View Of The City: Source: Google+ Five Google Glasses On One Face: Source: Google+ …
Managing The Bounds Of Profitability: iCPA & iCPC
In my previous post, From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset, I wrote about the evolution of AdWords data and how recent changes have constricted the incremental value presented by third-party paid search tools. I wrote in loose terms about using internal analytics to calculate average profit per conversion …
If That Was A Google Update You Felt, Google’s Not Confirming It
Over the past few days, the Webmaster and SEO community have been discussing significant shifts, fluctuations and updates in both the Google rankings and traffic patterns they have seen from Google’s organic search. I’ve asked Google if there was, indeed, an update, and Google would not confirm. Instead, they gave me the boilerplate response, “We …
New AdWords T&C Changes For Asia Pacific Region
Google announced new changes to the AdWords terms and conditions for all countries and territories in the Asian Pacific region except China, Korea, Taiwan and India. Among the changes to the terms is the accommodation of new advertising products and services, including third-party ad serving. AdWords has added new policies around resolving ad serving issues. …
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Applications & Portal Features
Local Search & Maps
Link Building
Searching
SEO & SEM
Responsive Web Design & Mobile SEO, SwellPath
15 Lessons Learned After 5 SEER Years, SEER Interactive
Bing Ads and You: Improve Your ROI Through Better Landing Page Relevance and User Experience, Bing Ads Blog
Building Successful Low Budget PPC: Account Structure, portent.com
Escape from Google Manual Penalties, Search Engine Journal
Google News Indexing & Ranking Pages But Not Google Search?, Search Engine Roundtable
Google Shopping: 3 Lies Merchants Have Been Fed, Search Engine Watch
How do you improve your perfect PPC account? Simultaneous positional testing, Econsultancy
How to setup a Local/Geo Targeted PPC Campaign, Blogsession
My #PPC Test That Made Me Ship My Pants, SEER Interactive
Positioning Your Business for the Future of SEO – Whiteboard Friday, SEOmoz
Using Excel Solver To Set Daily Budgets: Part 2, PPC Hero
Want to Prove Pay-Per-Click ROI? 4 Google Analytics Features You Need, Renegade Search
Video, Music & Image Search