SearchCap: The Day In Search, May 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Web Analytics Software Comparison: Identifying The Right Web...
View ArticleBid Wars – Why Overbidding Leaves You Vulnerable
Auction-based ad serving is a clever idea that seems to have the best interests of both ad servers and advertisers in mind. Ads are ranked and costs are calculated according to simple, well-defined...
View ArticleMatt Cutts’ Take On SEOs After New Update by @smorgs13
How’s everyone doing post Penguin 2.0? This update only affected 2.3% of search queries, yet some of our users said the following about the new update: “It is working..now i can see lots of variations...
View ArticleBlekko Lays Off Eight, Raises $6 Million More
Earlier this week blekko, which just introduced a bold new UI, had a reduction in force. Eight people were let go “as part of an effort to reduce costs,” said CEO Rich Skrenta, who added, “blekko’s...
View ArticleSearchCap: The Day In Search, June 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Pushes To Build Marketshare Through “Bing It On” For...
View ArticleWhy Webmasters Pass Their Margins Onto the Googleplex
In previous articles, we’ve looked at the one-sided deal that has emerged when it comes to search engines and publishers. Whilst there is no question that search engines provide value to end users,...
View ArticleWant Better Results & Cash-Rich Profitability? Let Google Help You Out
There are so many ways a business empire can promote its portfolio these days. Branding has become the most extensive topic in business studies lately and every organization, big or small, is looking...
View ArticleThe Current Payment Model Is Broken
Most SEM agencies calculate their rates as a percentage of ad spend. It puts you (the customer) at a disadvantage because it incentivizes agencies to inflate your account, not improve it. When...
View Article7 Reasons to Remove "Link Building" from Our Vocabulary
Double disclaimer: This really is my own opinion, and may not be the official position of either Moz or Distilled. “We’ve only built high-quality links.” I see variations on this theme often; sadly, I...
View ArticleIs There Value In Your SEO Rankings?
If you are asking yourself this question they you are probably thinking about selling your website. Or you want to know what your website is worth so you can make the decision to sell it or not. Let’s...
View ArticleGoogle Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties
Google has agreed to settle a class-action lawsuit that stems from two searchers accusing the company of sharing their search queries with third parties without user content or knowledge. As part of...
View ArticleForget About Cost-Per-Conversion: It’s Time for AdWords Metrics 2.0 by...
It becomes less and less frequent to have to brush up on which metrics to look at when I perform my seminars for intermediate AdWords advertisers. They usually know that the best approach is to review...
View ArticleRecipe For a Successful WordPress Startup Business by @nikolicdragan
If you live in the northern hemisphere you must’ve noticed – It’s too damn hot these days. If you feel the urge for an ice-cream every hour, even something simple as cooling yourself requires you to...
View ArticleStumbleUpon Now Profitable; Predicted Revenues Up 33% Since 2012 by @wonderwall7
Even though StumbleUpon has had its ups and downs since it came out in 2001, Bloomberg is reporting that the bookmarking service is now profitable, and hopes to reach profits of $40 million. In...
View ArticleBuilding Your Marketing Funnel with Google Analytics
Do you have an idea of the path a user typically takes to convert on your website? Or, are you simply building traffic from one channel (probably organic) and wondering why it’s not converting better?...
View ArticlePopularity is Great, but How Do You Make Your Content Profitable? by @highervis
If you are paying attention to all advice on the internet, you have noticed a focus on making content engaging and social. While this is arguably (very arguably) the most significant part of creating...
View ArticleWhat Scares Google?
As SEOs, we spend a lot of our collective time afraid of what Google might do next. This Halloween, I thought maybe it was time to turn the tables. It’s easy to think of Google as an unstoppable...
View ArticleCanadian Journalists, BlackBerry Should Not Be Viewed Through a ‘National’ Lens
The dire predicament of once-dominant smartphone pioneer BlackBerry (formerly Research in Motion) has led Canadian scribes and pundits down the usual path of lamenting this outcome as evidence of some...
View ArticleCreating an Experience for Your Product
In a recent post I talked about the benefits of productizing your business model along with some functional ways to achieve productization. A product, in and of itself is really only 1/2 of what you...
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